MEDIA ADVISORY (December 2012)
HOLIDAY STORY IDEA
RICKY’S SPORTS THEATRE & GRILL OF SAN LEANDRO, “RAIDER RAZA” TAILGATE CLUB AND ‘RAIDER NATION’ TEAM UP FOR TOY DRIVE DECEMBER 14-23 FOR UNIVERSITY OF CALIFORNIA SAN FRANCISCO CHILDRENS HOSPITAL PATIENTS
WHAT: Ricky’s Sports Theatre & Grill of San Leandro (www.rickysports.com) – the East Bay’s legendary sports bar - is teaming up with members of the Raider Nation including “Raider Raza” Tailgate Club, the De La Cruz and Barragan families and other community members to hold a specialToy Drive Friday December for approximately 30 University of California San Francisco (UCSF) Benioff Children’s Hospital patients. The patients – who range in age from three months to 23 years old - are confined to the hospital 24 hours a day because of conditions ranging from cancer to neurological disorders.
Ricky’s and the Raider Nation including members of Raider Raza will collect unwrapped toys at Ricky’s for patients from 6 p.m. until closing December 14- 23 and serve complimentary appetizers. A DJ will play Holiday classics. Any toy is greatly appreciated (a few older patients would welcome an ITunes gift card).
In addition, the Barragan and De La Cruz families and Dino Sandoval (longtime Raider fans) will deliver the toys as well as serve a Christmas Eve dinner feast to the patients and their parents at the UCSF hospital whose expertise covers cancer, heart disease, neurological disorders, organ transplants, orthopedics and critically ill newborn babies.
WHO: Raider fans; Ricky and Tina Ricardo – owners; toy donators.
WHERE: Ricky’s Sports Theatre & Grill, 15028 Hesperian Blvd., San Leandro, CA
WHEN: Dec. 14-23 Toy Drive (toys collected from 6 p.m. to closing).
December 24 - Christmas Eve toy presentation to/dinner UCSF patients (Begins at 6 p.m.)
VISUALS/PHOTO/INTERVIEW OPPORTUNITIES: Raider fans collecting toys for UCSF Children’s Hospital patients; patrons; people donating toys; Ricky and Tina Ricardo – owners; staff; fantastic sports memorabilia and full access to a legendary sports bar voted number two among the nation’s Top 10 U.S. sports bars. Former professional athletes and coaches often drop by as well.
ABOUT RICKY’S: Ricky’s pioneered the concept of a ‘sports’ bar/restaurant. Established in 1946 by Ricky Ricardo Sr., Ricky’s is one of the nation’s oldest, independent and family-owned/operated sports bars and restaurants. It is owned by Ricky Ricardo Jr. who works each day side by side with his wife Tina Ricardo. In 2005, Sports Illustrated named Ricky’s the “#2 Sports Bar in America” and MSN in February 2010 also ranked it number two among the “Top 10 Sports Bars in the U.S.”
Fans of all sports and teams are welcome. But Ricky’s also has a global, deserved reputation as the sports bar for Oakland Raiders fans; each year Raiders fans from San Leandro to Sweden converge for the annual “Raider Mecca” event to celebrate all things ‘Silver and Black.’
Each wall in Ricky’s is loaded with sports memorabilia. And its patrons – who include former players are as colorful and eclectic as the Bay Area’s teams and region.
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Ricky Ricardo; Tina Ricardo
Ricky’s Sports Theatre & Grill
Dino Sandoval – President
“Raider Raza” Tailgate Club
Jim Zelinski/Zelinski Public Relations